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Scents of India · Crafted in India

ONE COUNTRY,
FOUR SCENTS

We travelled India from top to bottom, left to right — and bottled what we found.

Safar means journey. Ours crossed the sandstone north, the electric west, the spice-laden south and the tidal east: four regions, four original eaux de parfum, each presented in an illustrated coffret worthy of a darbar.

Four regionsEau de parfum · 20%Illustrated coffrets4.9 ★ · 1,827 reviews
The journey

FROM THE PALACES TO THE TIDE

Four chapters. Four directions. Read from north to east, the way we travelled.

Why Safar

GOOD THINGS, BOTTLED

Six promises we keep, from the first pour to the final spray.

Long-Lasting Fragrance

High fragrance-oil concentration provides a rich scent designed to last from day to night.

Proudly Made in India

Formulated and produced in India while supporting local craftsmanship and Indian suppliers.

Locally Sourced Ingredients

Made using carefully selected ingredients sourced from Indian growers and regional suppliers wherever possible.

Premium-Quality Fragrance Oils

Crafted with carefully selected oils to create a smoother, richer and more sophisticated scent.

Skin-Conscious Formulation

Designed for comfortable everyday wear and free from selected unnecessary additives, subject to formulation certification.

Small-Batch Craftsmanship

Produced in carefully controlled batches to maintain quality, consistency and attention to detail.

The collection

THE FOUR DIRECTIONS